API stands for Application Programming Interface. 

An API is "a set of functions and procedures that allow the creation of applications which access the features or data of an operating system, application, or other service."

Our REST API allows you to automate the creating or sending of campaigns (and reporting). 
API calls available include 
  • /send 
  • /link
  • /contact 
  • /smsend 

Each API call has required 'arguments' and optional ‘arguments’.